OUR SERVICES
CUSTOMER ACQUISITION
CUSTOMER RETENTION
ACQUISITIONS AND ALLIANCES
NONPROFIT HEALTH
Customer Acquisition
Using external and internal data sources, Neithercut Strategic Marketing can unlock the clues to acquiring profitable new customers in your current market or in potential new markets. Data-driven Customer Acquisition Strategies can answer the following types of questions:
- Who are my most profitable customers and how can I acquire a greater share of profitable customers?
- How can I de-commoditize my products in the markets I serve?
- What are the best new markets for me to enter, with what products and message?
- How does my brand need to be re-positioned if I want to achieve higher rates of growth in my current markets or move into new markets?
- How can I help my sales force to be more efficient and effective?
Customer Retention
Increasing customer retention is the most direct route to profitable revenue growth. Data-driven Customer Retention Strategies can address the following types of questions:
- To what extent am I at risk of losing my current customer base, and what can I do to keep my at-risk customers?
- What do I need to do, or say, to retain a greater proportion of my current customer base, or gain a larger share of my customers’ budgets? Does the answer differ by segment?
- Which customer segments should I focus on retaining and which should I let walk away?
- What is my current value proposition and how relevant is it vis-à-vis my competitors?
- What new retention-driving attributes can my brand own?
Acquisitions and Alliances
Using a market audit approach to make acquisition or alliance decisions will increase your chance of making the right acquisition/alliance decision. Data-driven Acquisition and Alliance Strategies can answer the following types of questions about your alliance or acquisition candidates:
- Of all the choices, which is the best fit with my brand?
- How loyal is each of the candidates’ current customer base?
- On what basis does each of the candidates compete in the marketplace and are those bases relevant to customers?
- Are each candidate’s customers growing, stagnating, or shrinking?
- What is the current health of the markets or segments in which each of the candidates compete?
Nonprofit Health
Aligning a Nonprofit's Board and its Organization is key to growth and success. A data-driven strategic plan for mission achievement can answer these types of questions:
- In what ways can my board become more actively involved in helping us achieve our mission?
- How can I enable my staff to make more effective decisions?
- I want to control growth, but how?
- How can the Board, and the Organization, be more effective communicators when talking to Foundations and other potential donors
